Coca-Cola releases FIFA NFT kit based on heat maps
Coca-Cola, one of the world’s largest beverage companies, plans to commemorate the World Cup on the blockchain with non-fungible tokens (NFTs).
NFTs will be developed and hosted on the Crypto.com NFT platform. 10,000 tokens were generated by tracking the movements of players in the matches of the World Cup. They will be available to fans who have registered on the Crypto.com NFT platform. The company said the NFTs are part of its commitment to delivering magical moments to football fans during the World Cup.
Tokens will be generated using heat maps based on the performance of the players in the games. For this, Coca-Cola and Crypto.com teamed up with digital artist GMUNK. He previously created the sci-fi look for Tron: Legacy and Oblivion.
“The World Cup in Qatar is designed to bring magical moments on and off the field to millions of fans from the region and beyond,” said Coca-Cola General Manager Nazli Berberoglu.
The launch date of the NFT Coca-Cola World Cup was not disclosed in the announcement. However, the beverage maker has stated that it will be available to football fans around the world who are registered on the Crypto.com NFT platform and on the Coca-Cola Fanzone page.
The International Football Federation (FIFA) is itself not far from the initiative to issue a World Cup NFT. In anticipation of the opening of the World Cup, the federation launched an NFT trading platform called FIFA+. There, fans from all over the world can collect the best moments of the championships.
In addition, FIFA has introduced four new blockchain games after breaking the contract with the Electronic Arts studio. Following the rift with Electronic Arts, FIFA hinted that it would continue to release games separately from EA. And now the organization has finally unveiled some plans: it is preparing to release four new games based on the upcoming World Cup.
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