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Shake Shack allows customers to receive BTC with every burger they purchase. Would you like that too?
Burger chain Shake Shack has announced that every purchase made using the Cash App digital wallet offered by Block Inc. until the middle of this month will return 15% of the amount spent in BTC to customers, reports decrypt.
To become a lucky recipient of a reward, a user has only to make a purchase paid with a Cash Card debit card available to Cash App users, as well as when purchasing goods through Cash Boost, a rewards program available to Cash Card members.
As CMO Jay Livingston noted, their initiative is a simple way to understand whether a crypto asset has any impact on network users, whether there is a need for a company to add crypto assets to payment methods, etc. Livingston noted that you always try to do betting on what will actually make sense afterwards, but not spending resources on what will not matter.
This is not the first such story among food objects. So, back in the fall of 2021, Robinhood and Burger King joined forces to transfer 1 Dogecoin to customers after each $5 purchase. In turn, McDonald’s is engaged in the release of NFT Big Macs, and Doge Burger in the UAE sells special burgers for memcoin.
And while Shake Shack is making its first steps in the crypto industry, Block is well known as the patron of the oldest crypto asset. The company is actively promoting it under the leadership of the company’s CEO Jack Dorsey, while simultaneously developing a decentralized exchange based on Bitcoin.