04 March 2022 17:00, UTC
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American pop star Billie Eilish is joining the Metaverse. Lash Music LLC has filed trademark applications for the singer’s name and the Blohsh logo with the US Patent and Trademark Office.
The filings, filed on February 26, 2022, indicate that the pop singer plans to enter the metaverse to offer non-fungible tokens (NFTs), digital collectibles and software using virtual currency.
Trademark patent attorney Michael Kondudis tweeted on March 3:
Billie Eilish goes to the metaverse.
The recording artist has applied for 2 trademarks, in her name and the Blohsh logo. This indicates her intention to present her brand in the areas of:
2. virtual currencies;
3. digital collectibles.
Billie Eilish’s move will allow fans to purchase and download her digital media built using blockchain technology, video game software and other virtual goods, including in-game resources and virtual currency used in video games and virtual worlds.
This development comes as no surprise given that Universal Music Group (UMG) also recently announced a partnership with NFT platform Curio and Billie Eilish is one of UMG’s most popular recording artists.
These submissions reflect the growing interest of popular musicians in the Metaverse and NFTs. Musicians as diverse as country singer Dolly Parton, hip-hop DJ Grandmaster Flash and rock band KISS have also filed similar trademark applications, according to Michael Kondudis.
Not only musicians are joining this trend. The list of popular brands and media personalities applying for trademarks related to the Metaverse and NFT continues to grow.
They now include American lingerie and beauty brand Victoria’s Secret, fast food giant McDonald’s, the New York Stock Exchange (NYSE) and beverage company Monster Energy.
NFT is a rather young direction, but interest in it is growing rapidly. According to research by Finbold, the number of NFT trademark filings in the United States increased 400-fold in 2021, with the largest number registered in December.
In December 2021, 407 trademark applications were filed with the US Patent and Trademark Office, while in January 2021 there were none at all. Growth strengthened in January 2022, when 15 applications were registered daily.
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