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Football club “Spartak” in partnership with the Chiliz cryptocurrency will issue its own fan-made crypto token
Football club Spartak will issue its own FCSM fan token. The club announced this on the official website. The release of the token, as Metaratings.ru found out, is scheduled for this spring. The partner of the initiative is the Chiliz token and the Socios.com blockchain platform.
The football club assures that FCSM will help the fan base “influence the life of the red and white like never before.” It is stated, in particular, that the fans will be able to participate “in making the most important marketing decisions.” Fans are also promised an “opportunity” to earn prizes like VIP tickets. However, how the draws will take place remains unclear.
“It’s nice that Spartak is the first Russian club to join the Socios community, the industry leader,” said Rustam Makhmutov, head of sales and marketing at Spartak.
The financial side of the football club’s cooperation with Socios and Chiliz remains undisclosed. Recall that earlier the Spartak Moscow club announced plans to apply the FLOKI altcoin logo on game T-shirts, LED panels along the field, and other marketing initiatives. As the head of the Spartak press service, Dmitry Zelenov, said at the time, the decision was due to the club’s desire to keep up with the times.
In November 2021, Manchester City FC ended its partnership with 3Key, a cryptocurrency company. It turned out that almost nothing is known about the founders of the project. When the partnership was covered in the media, the 3Key website was completely closed. A Manchester City spokesman later said the club had initiated due diligence on all partnerships.
Previously, the Arsenal football club was threatened with sanctions due to token advertising. According to the UK Advertising Standards Authority (ASA), the FC posted two “misleading” ads about the token on Facebook.
In particular, the advertisements did not explain the risk of cryptocurrency trading, possible tax implications, and the fact that tokens are not regulated in the UK. The regulator ordered the club to no longer publish advertisements for cryptocurrencies in this form.
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