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Cryptocurrency Decentraland (MANA) rose 15% yesterday, returning to the top 30 on the back of the fall in other cryptocurrencies. In the top 10, the best growth result was shown by the altcoin Cardano (ADA), which increased its capitalization by 4% per day.
MANA and ADA have grown through strategic partnerships with Samsung to foster the link between the virtual and the real world.
Marketers of the Korean corporation, a leading brand in the consumer electronics market, have temporarily relocated the flagship store to the Decentraland Metaverse. The virtual land plot was named Samsung 837X, after the house number on Washington Street (Manhattan), where the branded shopping complex is located.
Virtual visitors will receive prizes in the form of 837X NFT tokens, as well as the opportunity to participate in three types of shows. The first of them is directly related to a real event – the technology exhibition CES-2022, which takes place from 5th to 8th January. Samsung 837X will open the virtual Connectivity Theater, where it will broadcast all the news and cover the latest achievements of the electronics market, presented at this site.
Visitors will also be exposed to a “sustainable forest” of two million digital trees. Each virtual copy of a tree is a future real seedling that will appear in Madagascar. The Veritree Foundation will drop them off with ADA token donations, which are being raised in partnership with Samsung and the Cardano developers.
The planting of each tree will be reflected on the cryptocurrency blockchain. Later, donors will receive NFT tokens.
Samsung’s green theme will showcase the Cardano smart contracts that developers have written the largest amount of code to run in the past year, according to GitHub compiled by CryptoRank and Santiment analysts.
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