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Under Armor launched the first wearable NFT sneaker.
Sportswear manufacturer Under Armor has revealed the first NFT sneakers to be worn in the metaverse.
The Under Armor digital sneaker is a replica of the shoes of famous NBA basketball player Stephen Curry. In total, the company will release 2,974 NFT sneakers in five different designs. It is not known which variant of Genesis Curry Flows will come across when buying – the non-fungible token is “opened” only after payment.
Digital copies of Under Armor sneakers will be available in three meta-universes: Decentraland, The Sandbox and Gala Games.
The price of one token will be $ 333. All net proceeds from the sale of NFT sneakers will go to children’s sports organizations, the company announced.
As a reminder, two other major athletic shoe manufacturers had previously entered the metaverse market. In early December, Adidas announced a partnership with NFT projects Bored Ape Yacht Club, gmoney NFT and PUNKS Comic. On December 17, the company announced the start of the sale of a collection of 30 thousand non-fungible tokens and earned $ 23 million from this, TheBlock said.
Nike entered the race in the middle of the month. The corporation has acquired the purchase of NFT Studio RTFKT.
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