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Adidas raised 5,924 ETH (about $ 23.5 million at the time of writing) from the sale of non-fungible tokens (NFT) in collaboration with the Bored Ape Yacht Club (BAYC), GMoney and PunksComic projects within the metaverse.
🎉 And now the Public mint begins.
👉 https://t.co/m70gU99NQA
— adidas Originals (@adidasoriginals) December 17, 2021
In total, Adidas has prepared 30,000 non-fungible tokens as part of the Into the Metaverse campaign.
At an early stage, 20,000 NFTs were sold at 0.2 ETH each. They could be bought by holders of POAP tokens, POAP gmoney, non-fungible tokens BAYC, Mutant Ape Yacht Club or Pixel Wallet.
During the total sale, Adidas distributed another 9,620 NFT at 0.2 ETH. The company has kept the remaining 380 tokens for future events.
During the early phase, the issuance of tokens was temporarily suspended as holders of the NFT Mutant Ape Yacht Club could not participate in it. Adidas promised to reimburse users for fees on transactions that could not be completed due to an error.
Ok, let’s try this again. Early access minting will restart at 14:00 PST/ 17:00 EST/ 23:00 CET
Public sale will begin at 3:00 PM PST / 6:00 PM EST / 00:00 CET
Folks who had their transactions fail will be able to mint
👉https://t.co/m70gU99NQA#NoMAYCLeftBehind
— adidas Originals (@adidasoriginals) December 17, 2021
In late November, Adidas announced a partnership with Bitcoin exchange Coinbase. A day earlier, the company published a message according to which it acquired a plot of land from The Sandbox project.
In December, Nike acquired NFT studio RTFKT, which specializes in creating collectibles for the metaverse.
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