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German sportswear brand Adidas Originals raised ETH 5,924 or 23.5 million through the release of Into the Metaverse non-fungible tokens co-created with the popular Bored Ape Yacht Club (BAYC), GMoney and PUNKS media group, which specializes in NFT and PUNKS comics. …
On December 17, Adidas Originals began the first stage of its release on the Adidas Originals proof-of-attendance protocol. Initially, 20,000 NFTs were issued at a price of 0.2 ETH for $ 15.5 million.
Those who did not have time to get the first image of a monkey in a tracksuit and Adidas sneakers could take part in the second wave of sales of NFT “Into the Metaverse”.
Upon completion, the company increased its revenue by $ 7.5 million, with 380 NFTs from Adidas Originals and its partners in store for future events.
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